Digital PR Business — 4 placements a month
Fixed scope · published rate · delivered by the Vibence partner network BusinessMonthly
Four stories a month with data hooks where the angle needs one, plus reactive commentary on breaking stories in your sector.
What is included
- Story angles developed — 4 a month
- Data and survey hooks where the story needs one
- Spokesperson quotes prepared
- Asset pack per story
- Target publisher list — 80 outlets
- Journalist research and pitching
- Follow-up cycle managed
- Relationship log maintained
- Placements targeted — 4 a month
- Link and citation quality checked before acceptance
- Reactive commentary on breaking stories
- Placement report with reach and authority
- Referring domain growth
- Share of voice against named competitors
- Email, chat, phone
- Project management tool tracking
Compare the ladder
| Tier | Scope | Line items | Price |
|---|---|---|---|
| Pro | 2 placements a month | 16 | ₹45,000/month |
| Business | 4 placements a month | 16 | ₹75,000/month |
| Enterprise | 8 placements a month | 16 | ₹1,20,000/month |
What is excluded
- Ad spend and media budget — paid directly to the platform, never to Vibence
- Third-party licences, stock media and premium tool subscriptions
- Government, registrar and platform fees where any apply
- Taxes — rates are shown ex-GST with the GST-inclusive figure alongside
- Work outside the scope list above, which is quoted separately rather than absorbed
What you provide
- Access to the accounts and assets the scope depends on
- Brand assets — logo, fonts, colour palette
- A named point of contact who can approve work
- Feedback within 5 working days, so the schedule holds
How it runs
- 1Order and scope lock
You order at the published rate. The scope list above is attached to the order and fixed from that point. Payment goes into escrow.
- 2Kickoff and access
Within one working day we confirm the brief and request the access listed under what you provide. The clock starts when access lands.
- 3Baseline and plan
Audit, competition and keyword analysis, baseline rankings and the plan for month one. Delivered as a document you approve.
- 4Month one delivery
The scope volumes above are executed in full. Work is visible in the order as it lands, not only at month end.
- 5Monthly report
A written report against the same scope lines every month, so month three is comparable with month one.
- 6Approval and release
You approve the month. Only then does Vibence release that month from escrow.
What you receive
- A written baseline document in month one
- Everything listed in the scope above, at the stated volume, every month
- A monthly written report covering story development, outreach, placement
- A running activity log inside the order, updated as work lands
- Direct access to the delivery team by email, chat and phone
About this service
Digital PR Business — 4 placements a month is the business tier of this line, at ₹75,000/month, carrying 16 line items in its scope with 3 scope options in the ladder above it.
Digital PR earns coverage rather than buying it. A story angle is developed, researched against a real publisher list and pitched to named journalists who cover that beat. When it lands you get the thing no budget can buy outright — an independent source saying something about you, which is simultaneously the strongest authority signal in organic search and the material assistants cite most readily.
What the rate excludes
Excluded: paid placements, sponsored posts and advertorial of any kind, survey and panel costs where a story needs original data, and travel or event costs. Where a publisher asks for payment we tell you and walk away unless you instruct otherwise, because paid links carry risk in search and carry no credibility anywhere.
Who it suits
Brands competing on authority rather than on price, in categories where trust is bought slowly. It suits businesses with something genuinely interesting to say — proprietary data, a contrarian view, a founder story with substance. It does not suit businesses that want coverage without a story, and no amount of outreach volume substitutes for one.
How the tiers differ
By the number of developed story angles each month and the size of the target outlet list behind them. Higher tiers add data hooks where the angle needs one and reactive commentary on breaking stories in your sector, which is often the fastest route to a first placement.
How to judge it
Placements landed, the authority of the outlets they landed in and the links or citations they carried. Ask to see every pitch and every response rather than only the wins, because the response rate on a well-targeted list tells you more about the quality of the work than a single lucky hit does.
What you have to do
Make a spokesperson available at short notice. Reactive commentary dies within hours and the brands that win it are the ones that can approve a quote the same morning. Share the data you have, even the unglamorous operational data. It is usually where the story is.
A realistic expectation
Editors decide. No agency can promise a named publication and any that does is describing a paid placement under a different name. What is committed is the volume of developed angles and outreach in the scope and a full account of what happened to each.
Frequently asked
Do you pay for placements?
No. Paid placements and sponsored posts are excluded. This is earned coverage pitched on the merit of the story, which is also the only kind that carries lasting authority. Where a publisher asks for payment we tell you and walk away unless you instruct otherwise.
Can you promise a specific publication?
No. Editors decide. We commit to the number of developed story angles and the outreach volume in the scope, and we report every pitch and every response rather than only the wins.
What is a data hook?
A finding from your own data or from original research that gives a journalist a reason to write. Surveys and panel costs are excluded from the rate and quoted before anything is commissioned.
How does this help search?
Earned links from genuine editorial are still the strongest external authority signal in organic search, and the same coverage is heavily over-represented in what AI assistants cite. One programme, two returns.
What decides the tier?
Volume, not quality. The same team delivers every tier — the tier sets how many keywords, pages, posts or articles you get each month.
Is the published rate the final price?
Excluded from the rate: ad spend, third-party licences and expert review fees, which are billed at cost. Everything in the scope list is covered by the published rate for the term shown. GST is added at 18% and shown alongside.
Is the scope really fixed?
Yes. Scope is agreed at the point of order, so it does not drift once work starts. New scope is quoted separately rather than absorbed.
When does my money actually move?
Not at order. Payment sits in escrow and is released only when you approve the delivery.
What happens if I am not happy?
Do not approve the delivery. Raise it inside the order, and if it cannot be resolved, Vibence reviews the brief against what was delivered before releasing anything.
Can I cancel a monthly retainer?
Yes, at the end of any paid month unless a minimum term is stated on this page. Work already delivered and approved is not refunded.
Who actually does the work?
Vibence owns the package, the scope and the rate. A vetted partner in the network delivers it against this exact scope and rate.
Reviews
This catalogue is newly listed on Vibence. Ratings appear here once buyers complete and approve orders through the platform — nothing is carried over from elsewhere.
