WhatsApp marketing Enterprise — 12 journeys
Fixed scope · published rate · delivered by the Vibence partner network EnterpriseMonthly
Conversational commerce at scale — forty templates, twelve journeys and cost per conversation tracked against spend every month.
What is included
- WhatsApp Business API onboarding
- Business verification managed
- Number and display name provisioning
- Opt-in capture designed and deployed
- Message templates authored and submitted — 40
- Conversation journeys built — 12
- Agent handover rules
- Catalogue and quick-reply setup where it applies
- Template approval management with Meta
- Opt-out handling and compliance
- Quality rating monitored
- Fallback to SMS or email where delivery fails
- Delivery, read and reply rates
- Journey completion
- Cost per conversation tracked against spend
- Email, chat, phone
- Project management tool tracking
Compare the ladder
| Tier | Scope | Line items | Price |
|---|---|---|---|
| Pro | 3 journeys | 17 | ₹25,000/month |
| Business | 6 journeys | 17 | ₹40,000/month |
| Enterprise | 12 journeys | 17 | ₹65,000/month |
What is excluded
- CRM licence fees where the plan is not the one named in scope
- Data migration from a previous system, quoted on volume
- Ad spend and media budget — paid directly to the platform, never to Vibence
- Third-party licences, stock media and premium tool subscriptions
- Government, registrar and platform fees where any apply
- Taxes — rates are shown ex-GST with the GST-inclusive figure alongside
- Work outside the scope list above, which is quoted separately rather than absorbed
What you provide
- A list of your current pipeline stages
- Access to the mailbox or forms the leads arrive through
- A named point of contact who can approve work
- Feedback within 5 working days, so the schedule holds
How it runs
- 1Order and scope lock
You order at the published rate. The scope list above is attached to the order and fixed from that point. Payment goes into escrow.
- 2Kickoff and access
Within one working day we confirm the brief and request the access listed under what you provide. The clock starts when access lands.
- 3Baseline and plan
Audit, competition and keyword analysis, baseline rankings and the plan for month one. Delivered as a document you approve.
- 4Month one delivery
The scope volumes above are executed in full. Work is visible in the order as it lands, not only at month end.
- 5Monthly report
A written report against the same scope lines every month, so month three is comparable with month one.
- 6Approval and release
You approve the month. Only then does Vibence release that month from escrow.
What you receive
- A written baseline document in month one
- Everything listed in the scope above, at the stated volume, every month
- A monthly written report covering setup, build, operations
- A running activity log inside the order, updated as work lands
- Direct access to the delivery team by email, chat and phone
About this service
WhatsApp marketing Enterprise — 12 journeys is the enterprise tier of this line, at ₹65,000/month, carrying 17 line items in its scope with 3 scope options in the ladder above it.
WhatsApp is the highest-attention channel available in India and the easiest to destroy through misuse. Done properly it is an opt-in conversation layer — order updates, booking confirmations, abandoned-cart recovery, renewals and support — running through the official Business API with approved templates and a quality rating watched carefully. Done badly it is a suspended number and a damaged brand.
What the rate excludes
Excluded: Meta’s per-conversation charges, which are billed to you directly through your own account, and any customer support headcount needed once conversations start arriving. The published rate covers setup, template authoring and approval, journey build, management and reporting.
Who it suits
Businesses with transactions to confirm, appointments to remind or carts to recover — retail, ecommerce, clinics, education, travel, financial services. It suits any business whose customers already message rather than email, which in India is most of them.
How the tiers differ
By the number of approved templates and live conversation journeys. A journey is an automated conversation triggered by an event. A template is an individual message approved by Meta that a journey can send. More journeys means more moments covered rather than more messages to the same people.
How to judge it
Cost per conversation against the revenue the conversation produced, and the quality rating on the number, which should stay green. Watch opt-out rate as closely as open rate. On WhatsApp an opt-out is usually permanent and the channel is unforgiving of brands that treat it like email.
What you have to do
Complete business verification, which only you can do, and accept that you may only message people who opted in. Messaging a purchased or scraped database collapses the quality rating and eventually suspends the number, which is why opt-in capture is built into the setup rather than offered as an upgrade.
Who owns the account
You do. It is created under your own business verification and your own Meta account. We work inside it and you can remove access at any time.
Frequently asked
Are WhatsApp conversation charges included?
No. Meta charges per conversation and that cost is excluded and billed to you directly through your own account. The published rate covers setup, templates, journeys, management and reporting.
Can I message anyone on my database?
No, and this is where most programmes fail. WhatsApp requires opt-in and messaging people who did not opt in collapses your quality rating and eventually suspends the number. Opt-in capture is built into the setup for exactly this reason.
Who owns the WhatsApp Business account?
You do. It is created under your business verification and your Meta account. We work inside it and you can remove access at any time.
What is a journey?
An automated conversation triggered by an event — an abandoned cart, a booking, a delivery, a renewal. The tier sets how many run at once. Templates are the individual approved messages those journeys send.
What decides the tier?
Volume, not quality. The same team delivers every tier — the tier sets how many keywords, pages, posts or articles you get each month.
Is the published rate the final price?
Excluded from the rate: ad spend, third-party licences and expert review fees, which are billed at cost. Everything in the scope list is covered by the published rate for the term shown. GST is added at 18% and shown alongside.
Is the scope really fixed?
Yes. Scope is agreed at the point of order, so it does not drift once work starts. New scope is quoted separately rather than absorbed.
When does my money actually move?
Not at order. Payment sits in escrow and is released only when you approve the delivery.
What happens if I am not happy?
Do not approve the delivery. Raise it inside the order, and if it cannot be resolved, Vibence reviews the brief against what was delivered before releasing anything.
Can I cancel a monthly retainer?
Yes, at the end of any paid month unless a minimum term is stated on this page. Work already delivered and approved is not refunded.
Who actually does the work?
Vibence owns the package, the scope and the rate. A vetted partner in the network delivers it against this exact scope and rate.
Reviews
This catalogue is newly listed on Vibence. Ratings appear here once buyers complete and approve orders through the platform — nothing is carried over from elsewhere.
