Your pages are not indexed: how to diagnose it yourself
Work through the real reasons Google leaves pages out of its index so you can separate a technical block from a page that is simply not worth indexing.
The pages exist and search cannot see them
You published the pages weeks ago. A search for their exact title returns nothing from your domain. Search Console shows them as discovered or crawled and not indexed, or does not show them at all.
Two very different situations produce this symptom. Either something is blocking access, which is a technical fault with a definite cause. Or access is fine and the page has been judged not worth storing, which is an editorial problem no amount of code will solve. Diagnosis means deciding which of the two you have before anyone touches the site.
What the diagnosis costs and what it excludes
Diagnosis does not include the fix. Finding a noindex tag takes minutes. Removing it from a theme that regenerates it on every update is developer work and sits outside the diagnosis itself.
The tools you need are free. Search Console costs nothing and the URL Inspection tool inside it answers most of these questions directly. A crawler licence helps on larger sites and is paid for in your own name rather than through an agency fee. The real cost is attention. Two focused hours by someone with admin access to the site and to Search Console will settle most cases. Where nobody has that access the first task is finding the person who does.
Where a site has thousands of pages and several overlapping causes a structured technical SEO audit is the sensible alternative to a week of guessing. Professional fees for such work attract GST at 18%.
When this is worth your time and when it is not
This is worth doing yourself when the missing pages matter commercially. Service pages, product pages, city pages and anything you would pay to send traffic to.
It is not worth doing when the unindexed pages are tag archives, paginated listings, internal search results or thin variants of a product. Those are frequently left out on purpose and chasing them wastes a quarter. It is also the wrong priority for a brand new site with fewer than a dozen pages, where the honest answer is that the site is too young and too thinly linked to have earned attention yet. Nothing is broken. Waiting and publishing is the fix. If your traffic is healthy and only a handful of obscure pages are missing then leave it alone and spend the effort on the pages that already convert.
The order to check things in
Start with deliberate blocks because they are the most common and the easiest to confirm. Check robots.txt for a disallow covering the path. Check the page source for a noindex meta tag. Check the HTTP headers for an x-robots-tag which is invisible in the page source and catches people out. Check whether the canonical tag on the page points somewhere else, because a page that declares another URL as the original is asking to be dropped.
Next check access. Run the URL through URL Inspection and request the live test. That shows you what Google fetches rather than what your browser renders. A page that needs JavaScript to produce its content can come back empty. A page behind a login, a geo-block or an aggressive firewall rule can return a 403 to the crawler while working perfectly for you.
Then check discovery. Confirm the URL appears in your sitemap and that the sitemap is submitted. Confirm at least one ordinary link on the site points to the page, because orphan pages reachable only through a sitemap are routinely ignored. Only when access and discovery are clean should you conclude the problem is the page itself. Near-duplicate content, a page that merely restates a parent page, or a page with little beyond a heading and a form will often be crawled and dropped.
Judging whether you have fixed it
The metric that matters is coverage of the page set you care about. Build a list of your commercial URLs and check how many return a valid indexed status. A rising count against that fixed list is progress.
The metric that flatters is total indexed pages. That number climbs happily when tag pages and filtered URLs are swept in, which is usually a crawl waste problem dressed as an improvement. Validating a fix in Search Console also flatters. The report turning green confirms the block is gone and not that the page now earns traffic.
The common mistake
The expensive mistake is treating crawled and not indexed as a technical fault. Businesses spend months on sitemaps, crawl budget theories and indexing scripts for pages Google has already seen and chosen to leave out. The cause is nearly always that the page adds nothing a stored page does not already provide.
Submitting such a page again and again does not change the judgement. Merging thin pages into one substantial page does. The cost of the mistake is the quarter spent on plumbing while the content problem stands untouched.
What nobody can promise you
Indexing is not a right and no agency controls it. Google decides what to store and it drops pages that previously ranked without notice or explanation. Anyone offering guaranteed indexing is selling either a trick that stops working or a result they cannot deliver. What you can control is access, discovery and whether the page deserves to exist. Those three are enough to resolve most cases.
This guide explains how something works. It is not legal, tax or financial advice, and rules change. Confirm anything regulatory with a qualified professional before you act on it.