Social and community
Running channels that earn attention rather than fill a calendar.
Boost the post or run a proper ad campaign
Understand what the boost button actually buys and when a structured campaign is worth the extra effort so you stop paying for reach you cannot use.
How toHow many social posts a month you actually need
Work out a posting volume your business can sustain and judge it properly so you stop buying post counts that produce nothing but a full calendar.
How toHow to build a WhatsApp community people stay in
Set up a WhatsApp group or community that members choose to remain in, and recognise early when the channel is the wrong place for your audience.
How toHow to get employees to share company posts willingly
Build an employee sharing programme that people join by choice, and recognise the organisations where asking staff to post will backfire.
TroubleshootingHow to handle a bad comment thread before it spreads
A sequence for responding to a hostile comment thread so you contain it without giving it the attention that makes it travel further.
How toHow to optimise social profiles so they get found
Fix the parts of a social profile that decide whether search and in-app discovery surface you, and know which profile work changes nothing at all.
DecisionHow to pick two social platforms and ignore the rest
Choose the two social platforms your business can actually sustain and close the others down without losing anything you were relying on.
How toHow to plan a festive season social calendar in India
Build a festive social calendar around your own selling dates rather than the festival list, and know when sitting the season out is the better call.
How toHow to run a creator programme without a big brand
How to build a creator programme when nobody recognises your name so you can brief small creators and judge whether the output earns its cost.
How toHow to set up a social approval process that works
How to design social approval that catches real risk without delaying routine posts so you can decide what needs sign-off and what does not.
How toHow to turn one video shoot into a month of posts
How to plan and shoot a single day of video so it yields a month of social posts and how to tell which assets were worth the production cost.
How toHow to work with nano influencers on a small budget
How to vet and brief very small creators on a modest budget so you can run a sampling programme that produces usable content and traceable sales.
How toHow to write social captions that sound like a person
How to write social captions in a voice a reader recognises as human and how to tell whether the writing is earning anything beyond likes.
DecisionIs Instagram worth it for a B2B services firm
How to decide whether a B2B services firm should be on Instagram at all and what the channel can realistically do if you commit to it.
What it costsIs a YouTube channel worth the effort for an SMB
What a YouTube channel genuinely costs a small business in production and attention and how to judge before starting whether it will repay either.
DecisionShould the founder post or the brand account
How to decide whether social effort belongs on the founder profile or the brand account and how to split the two without starving either one.
DecisionShould you be on LinkedIn if you sell to consumers
How to decide whether a consumer business belongs on LinkedIn and what the channel can realistically produce if you name the transaction first.
DecisionShould you buy followers or grow the slow way
What bought followers actually do to an account and how to judge the trade against slow growth before you spend anything on either route.
DecisionSocial media in house or outsourced: how to decide
How to compare the real cost of an in-house social hire against an agency retainer and decide which one your business can actually support.
What it costsWhat running a founder social presence really involves
The real weekly cost of a founder social presence in hours and attention so you can decide whether to commit before week three arrives.
What it costsWhat social media management costs and what it excludes
Understand what a monthly social media fee actually buys in India, what it leaves you to pay for separately, and when not to buy it at all.
What it costsWhat to pay an Indian creator and how to structure it
Work out what actually drives a creator's price in India, which rights and exclusions to settle before paying, and when creator work is the wrong spend.
How toWhich social metrics matter and which ones flatter you
Separate the social numbers that predict demand from the ones built to look good in a report, and build a one-page scorecard you can defend.
TroubleshootingYour engagement fell off a cliff: how to diagnose it
A step-by-step way to find out why your social engagement collapsed, which causes you can fix, and which ones are not worth chasing at all.
TroubleshootingYour reach dropped after you started posting links
Why posts carrying links tend to travel less far on social platforms, how to test it on your own account, and why the popular workaround costs you traffic.