Website, product and conversion

A dot in or a dot com domain: which one to buy

Weigh a dot in against a dot com for an Indian business and decide which to register, which to hold defensively and which to let go.

A template or a bespoke design: how to pick

Decide between a ready-made template and a bespoke website design using your real constraints rather than the look of a demo page.

Do you need a custom corporate website or not yet

Work out whether a custom corporate website is the right next investment for your business or whether the money belongs somewhere else first.

Form submissions stopped arriving: how to fix it

Diagnose a website form that has gone quiet in the right order and remove the single point of failure that made the enquiries vanish.

How a staging site works and why it saves you money

Understand what a staging site copies, what it cannot test and whether the running cost is justified for a site of your size.

How many pages your first website really needs

Decide how many pages to build on a first website using search demand and real decisions rather than a proposal that charges by the page.

How to add WhatsApp as a conversion path on your site

Add WhatsApp to your website as a route that produces tracked enquiries rather than a floating button nobody is rostered to answer.

How to choose hosting for a mainly Indian audience

Choose hosting for Indian visitors by looking at server location, real resources and renewal pricing instead of an introductory offer.

How to collect website content from busy colleagues

Get words, images and approvals out of colleagues who have day jobs so a website build stops waiting and actually reaches launch.

How to cut checkout abandonment step by step

Find where buyers leave your checkout, fix the steps in order of loss and avoid the discount habit that makes abandonment worse.

How to fix a website that breaks on phones

Find out why your site breaks on phones, decide whether to patch it or rebuild it, and test the fix the way your visitors actually browse.

How to load fast on a weak Indian mobile network

Understand why your site feels quick to you and slow to buyers on patchy mobile data, and which reductions actually recover that time.

How to plan a multilingual site without doubling cost

Decide which pages genuinely need a second language, how to structure them, and which hidden costs make a full translation the wrong call.

How to run a redesign without losing enquiries

Protect the enquiries your current site already produces through a redesign, using a baseline, a redirect map and a rule about copy.

How to scope and price new pages after launch

Learn to classify a new page request before asking for a quote so you pay a page rate for page work and project rates only when earned.

How to stop a developer handover from going wrong

Know which five accounts must sit in your own name, what belongs on a handover list, and how to test a handover before the final payment.

How to test a landing page on low monthly traffic

Work out whether your traffic can support a split test, and what to do instead when it cannot without fooling yourself about the result.

How to write a homepage headline that explains you

Replace a slogan with a headline a stranger can repeat, using the words your buyers already use and a five-second test you can run today.

How to write a website brief a developer can quote on

Write a brief that produces comparable quotes, separates must-have from nice-to-have, and names who supplies content before work begins.

Redesign the site or fix the pages that matter

Three diagnostic questions that tell you whether your site needs a rebuild or whether the five pages carrying your enquiries need work.

Should a B2B firm show pricing on its own website

Decide whether to publish a number, a band or a worked example, and recognise the cases where publishing prices is the wrong call.

Should you build a customer login area yet

Count what customers actually ask for before you build a portal, and understand the permanent support and data obligations it brings with it.

Three form fields or ten: which gets better leads

Settle the form length argument by costing an enquiry properly, then keep only the fields that would change what you actually do next.

What a conversion programme can and cannot do for you

Understand what conversion work pays for, the traffic volume it needs, and how to tell a real improvement from a flattering one.

What a small business website should cost in India

Learn what actually drives a website quote in India, which costs sit outside the fee, and how to compare two quotes that look identical.

What accessibility basics cost and why they help sales

See which accessibility basics are cheap to fix, which ones need a rebuild, and how they change the way ordinary buyers use your site.

What website maintenance actually involves each month

Find out what a maintenance retainer really covers each month, what it never covers, and which businesses are paying for nothing.

WordPress, Shopify or a custom build: how to decide

Choose a website platform from what the site must actually do, including the running costs and the exit costs each option locks you into.

Your site went down: what to do in the first hour

Work through an outage in order: confirm it, locate the layer that failed, stop the bleeding and avoid the moves that extend the downtime.