Ecommerce and marketplaces
Selling online in India, from checkout friction to Amazon and Flipkart listings.
Ad spend grew but orders did not: how to unpick it
Separate the four real causes of flat orders on rising ad spend so you stop the right campaign instead of cutting the budget everywhere.
DecisionDiscount in the festive sale or hold your price
Decide whether to join the festive discounting or hold your price, using margin maths and the brands for which discounting does real damage.
How toHow GST invoicing works for your online orders
Understand the shape of GST invoicing on online orders, why the delivery state matters and where most stores quietly get their paperwork wrong.
How toHow RBI recurring payment rules affect your store
Understand how the e-mandate framework governs recurring debits in India, what it means for subscription billing and when not to offer autopay.
TroubleshootingHow to cut return to origin on your COD orders
Reduce the share of cash on delivery parcels that come back unpaid, using order confirmation, courier allocation and the data most stores never segment.
DecisionHow to decide which SKUs to stop selling altogether
Work out which products to discontinue using contribution per unit and shelf velocity, and see which slow sellers you should keep regardless.
How toHow to forecast stock for a festive season sale
Commit festive inventory with a defensible method, separating baseline demand from event uplift and sizing the real cost of being wrong either way.
How toHow to get your first fifty reviews honestly
Learn how to earn your first fifty genuine product reviews in India without gating feedback or paying for it and how to judge the result.
How toHow to handle returns without wrecking your profit
Work out what a return actually costs your business, which returns you can remove at the listing and which you should simply accept.
How toHow to offer cash on delivery without bleeding cash
Understand what cash on delivery really costs an Indian seller and how to tier it by order value pincode and buyer history instead of all or nothing.
How toHow to photograph products to marketplace rules
Shoot product images that pass marketplace image policy and still sell including the shot list the budget and when a shoot is wasted money.
What it costsHow to price for marketplaces and still keep a margin
Build a per-unit payout model for Amazon or Flipkart so you can set a floor price that survives fees returns and festive discounting.
How toHow to reduce checkout drop off on an Indian store
Fix the payment side of an Indian checkout including UPI flows card failures and COD friction and learn which payment numbers are worth watching.
How toHow to run a clearance sale without upsetting buyers
Clear dead stock for cash without discounting lines that would have sold anyway or teaching your buyers to wait for the next sale.
How toHow to write an Amazon listing title that is not spam
Write a marketplace title that passes policy reads well on a phone and ranks without keyword stuffing and know when not to touch one.
What it costsIs a product video worth it on a listing page
Decide whether a listing video will earn its production cost which products do not need one and how to judge the result without counting views.
DecisionMarketplace fulfilment or self ship: how to decide
Compare marketplace fulfilment against self shipping on fully loaded cost per order and learn which stock should never go into a platform warehouse.
DecisionShopify or WooCommerce for an Indian online store
Choose between Shopify and WooCommerce on maintenance ownership and three year cost rather than on the first invoice and know which one suits you.
DecisionShould you join ONDC and what joining takes
Understand what joining ONDC actually involves for an Indian seller what it costs operationally and which businesses should stay out for now.
DecisionShould you offer UPI Autopay subscriptions yet
Work out whether UPI Autopay is worth building for your business, what it excludes, and the mandate ceiling mistake that is expensive to undo.
What it costsWhat selling on Amazon India costs you per order
Build the real per-order cost of an Amazon India sale, including the deductions the fee table leaves out, and see which products should stay off the platform.
What it costsWhat shipping aggregators cost and where they hurt
See the full delivered cost of using a shipping aggregator, including weight disputes and return legs, and learn when a direct courier contract beats one.
DecisionWhat store SEO does that a marketplace listing cannot
Understand what organic search on your own store wins that a marketplace listing never will, what it cannot fix, and which sellers should not attempt it.
TroubleshootingYour Flipkart listings stopped selling: how to check
A sequence for diagnosing a drop in Flipkart orders, how to separate a visibility problem from a conversion problem, and when to stop investing in a listing.
DecisionYour own store or Amazon first: how to choose
Decide which channel deserves your first six months, what each one makes you pay for, and the sequencing error that leaves a brand renting its whole business.