Brand and reputation
What people find when they search your name, and what to do when it is bad.
Brand campaign or performance campaign: which one now
Decide whether your next rupee belongs in demand capture or demand creation, using the state of your category rather than a preference for one.
How toHow to build brand guidelines your team will actually use
Build a short brand guideline that staff and vendors follow, by supplying decisions and real files instead of an aspirational document nobody opens.
How toHow to choose a business name you can actually own
Choose a business name you can register and defend in India, and understand why a domain and a company name give you almost no protection.
How toHow to collect reviews without breaking platform rules
Build review volume with a routine that platform policies and Indian consumer rules allow, and avoid the shortcuts that get reviews stripped.
TroubleshootingHow to handle a viral complaint in the first day
Work out whether a spreading complaint needs a public reply at all and run the first twenty four hours without making the story bigger.
How toHow to keep a brand consistent across five channels
Decide which parts of your brand must never vary and set up the master files approvals and templates that hold it together across every channel.
How toHow to refresh a dated brand without losing recognition
Work out which part of a dated identity your customers actually recognise and change everything else without resetting the recall you already own.
How toHow to reply to a one star Google review
Write a reply that the next buyer reads well rather than one that wins the argument and know when a one star review is not worth answering.
How toHow to tell a brand story without inventing one
Find the true material a brand story needs inside decisions you already made and write it without manufacturing a founder epiphany nobody had.
How toHow to write a positioning line people remember
Write a line that tells a stranger what you sell and who it is for in three seconds and test it before it goes on the homepage.
What it costsIs sponsoring a local event worth the money
Work out what an event sponsorship tier actually delivers what you have to fund on top of it and when the answer is simply no.
DecisionRebrand or just fix the website you already have
Use your own traffic and conversion data to decide whether identity work or a website fix comes first and avoid paying for the site twice.
DecisionReply to every review or only some of them
Set a review reply policy that matches your volume decide which reviews earn a response and stop paying for coverage nobody reads.
DecisionShould you trademark your brand before you launch
Understand how trade mark registration in India works what it does not cover and when filing before launch is worth the fee and the wait.
DecisionShould you use your own name as the brand
Weigh the trust a founder name buys against what it costs you in protection hiring and exit before the name goes on the registration.
TroubleshootingSomeone else is using your brand name online
Work out which kind of name conflict you actually have what evidence to collect first and which cases are not worth pursuing at all.
What it costsWhat a logo and identity should cost a smaller firm
Understand what sits inside a design fee and what you pay for separately so you can compare three very different identity quotes honestly.
What it costsWhat packaging design costs for a new product line
Separate the design fee from printing and tooling costs and learn which label declarations must be settled before any artwork begins.
What it costsWhat reputation management can and cannot remove
Learn which negative search results can genuinely be removed, which can only be outranked, and what a reputation retainer does not cover.
TroubleshootingYour founder left and the brand leaned on them
Work out which parts of your brand belonged to the person who left and which belonged to the company and what you have to rebuild first.