People, hiring and culture
Finding people, paying them properly and keeping the good ones.
A recruitment consultant or the job boards
Compare the real cost of a recruitment consultant against posting the role yourself, and work out which roles are worth paying a placement fee for.
DecisionHire a fresher or pay for real experience
Weigh a junior hire against an experienced one using supervision capacity and ramp cost rather than salary, and spot the roles a fresher cannot fill.
DecisionHire a marketing team or retain an agency instead
Compare building an in-house marketing team against retaining an agency by counting the disciplines you need and the hours each one actually requires.
How toHow to check references properly in India
Run a reference check that actually informs the hiring decision, including who to speak to, what to ask and how the verification mechanism works.
How toHow to interview for a role you do not understand
Learn how to assess a performance marketer or developer or accountant when you have never done the job yourself and cannot judge the craft.
How toHow to keep good people when you cannot match pay
Understand which non-pay levers actually hold a strong performer and which businesses should simply accept the loss and plan the replacement.
How toHow to onboard someone in their first two weeks
A practical first-fortnight plan for a new hire, including what onboarding cannot fix and when to delay a start date rather than rush it.
How toHow to run a performance conversation without drama
How to raise slipping performance with an employee in a way that is specific and documented, and when the conversation you need is a different one.
How toHow to set a probation period fair to both sides
How a probation period actually works in practice, how long to make it, and why a probation that lapses in silence costs you the decision.
What it costsHow to set salary bands in a small company
What salary banding costs a small business, when you are too small to need it, and how to build bands that survive the first awkward question.
How toHow to write a job post that attracts the right people
Why job posts produce volume instead of quality, what a post cannot fix, and how to write one that filters candidates before they apply.
DecisionShould you give equity to an early employee
When employee equity is worth granting, when a profit share is the honest alternative, and how an undocumented verbal promise turns expensive.
What it costsWhat a first marketing hire really costs you a year
The full annual cost of a first in-house marketer beyond salary, which businesses should not make this hire, and the budget line most owners forget.
What it costsWhat training budget makes sense for a small team
How to size and structure a per-person learning budget, what it should exclude, and when funding training is money spent on the wrong problem.
TroubleshootingYour new hire quit in month two: what went wrong
How to diagnose an early resignation properly, which causes repeat if you ignore them, and why reposting the same job advertisement is the costly reflex.